Analytics refers to the utilization of data analysis and statistics to make appropriate decisions. This approach to decision-making entails a detailed study of significant information and applies to various fields including politics, business, and sports. Sports analytics is, therefore, the use of statistics and data to assess performance and to reach a decision.
With the advancement in technology, sports analytics has extensively evolved over the years. It is easier today to collect data for analysis than it was decades ago when newspapers and trading cards were the available sources for information and statistics. As a result of this advancement, statistics and performance evaluation has progressed.
Improves Business Performance
Through analytics, teams and players can create sufficient revenue through ticket pricing. This approach entails offering a variety of prices that can change depending on the team’s performance. A common way used to determine fans’ commitment, and attitude is through social media and fans’/supporters’ loyalty analysis done by social media analytics. Also, data from social media and online interactions provide teams with crucial information that aids that is useful in their decision-making process.
Performance in sports requires well-established strategies and carefully made decisions. Analytics help in enhancing performance by highlighting areas that need attention and recommending efficient strategies such as rotation and player acquisition.
Helps in injury prediction
Injuries and players’ health has a great impact on a team’s performance. It is, therefore, crucial to calculate the probability of an injury occurring and to prepare in advance. This risk analysis is made possible by sports analytics that predicts player vulnerability and prepares substitutions.
While data analysis can make precise predictions on performance, some types of data can be risky especially in the wrong hands. In sports such as athletics, detailed data about the player is usually very sensitive since any of the athlete’s weaknesses can be used by other opponents against him/her. Data security is for crucial especially for information such as training statistics. Fortunately, tools that ensure the safety of this information exists. The Virtual Private Network is one of these tools. VPN offers privacy and security when passing classified information through the internet. It provides secure passage of data instead of the insecure open internet thus protecting it from unauthorized access. Every player should, therefore, be familiar with this security tool by taking up VPN training to avoid data leakage and protect their careers.
In conclusion, sports analytics has been helpful to the sports especially to players and teams but can however be risky if not handled with care.